The Bluebeam site was a massive redesign. The Creative team worked hard to finish this redesign in under six months. The previous site bosted over 160 individuals page and our research showed us that many areas of the site were deadends for our visitors. We were able to strip away more than half of the site and streamline the experience. This site is also translated into more than a dozen languages, works beautifully on mobile devices, and is a more accurate representation of where the Bluebeam brand is today.
Since the redesign we have seen improved sales, improved trial downloads, and a drop in the number of calls coming into our support teams due to confusion.
There hadn't been much illustration in the AEC industry, so we decided to add some much needed personality by working with DKNG Studio to create icons to represent our customer roles.
Success From Beginning to End
A very high level video that celebrates the industry and aligns Bluebeam as a key tool in project success.
Product feature videos
We worked with our industry specialists to tell clear and concise stories about how using Bluebeam products makes work more efficient.
Our talented Web Development Manager, Ara, put together Bluprint - our living and breathing framework.