Kartell - The Ghost Project
Due to the fact that hundreds of other online retailers had been selling Kartell furniture online for years we needed a way to make sure the official Kartell store showed up when prospective customers searched for Kartell products. I conceptualized and executed "The Ghost Project" which moved the Kartell site from the third page of Google search results to the top of Google's search results.
Each week we'd deliver a Louis Ghost chair to a different social influencer and they would spend a week with the chair in their home. They would answer three questions and take photos of the chair in their space. The results were edited together into videos which were watched and shared by thousands.